Xbox 720 is the pre-announcement accepted name for the next Xbox. Xbox 720 is by no means the name of the next system, nor is it even suggesting that there is a new system in the works even. In my mind, Microsoft has got to be working on the Xbox 720. They are slowly losing console sales and the wii is completely dominating the markets.

With an upgrade like the Xbox 720 there would be a huge boost in the Microsoft stock. The Xbox 720 will have a lot to live up too however. They will need a motion sensing system like the Wii, they need to use Blu-Ray discs, and it needs to be powerful, yet affordable. Something the PS3 was unable to master. Playstation hasn’t even profitted off of the PS3 yet. That’s not good.

Why should they update now? Well, personally the Xbox 360 is slowing down. If they came out with the best system they’d dominate the market. They already have the best online gaming system. The Xbox 720 could be a dominant system well into 2015 even. There are some photoshopped ideas of the Xbox 720, but none of them are likely legit.

Believe it or not, new systems are generally not a good thing for the companies. The PS3 loses money for Sony when they sell. They make it back in games hopefully. The Xbox 720 would require such advanced software and components that not only will it cost us a lot to purchase, the Xbox 720 will have to sell well below market value to even be close to being competition with the Wii.

To wait or be the first? That’s a tough decision for Microsoft. It could be the difference between a huge profit or lost money. What do you guys think? Should they come out with the Xbox 720 if one came out in 2009?

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