Since launching in November 2005, Achievements and gamerscore have taken the gaming world by surprise. The “Achievement Unlocked” alert makes not firing once in the first 60-seconds of “Geometry Wars Retro Evolved” appear perfectly normal. Looking for hours on end for the 50th survivor in “Dead Rising” – just another day’s work. In fact, since the Xbox 360 launched, more than 200 Million Achievements have been unlocked.

Achievements and gamerscore allow gamers to compare success, attempt unique in-game challenges and find value in playing games over and over. The reward for Achievements is an exciting and challenging way to play games, and only Xbox 360 offers it.

Since Xbox 360 gamers love to be rewarded, we are happy to announce the Old Spice Experience Challenge.

Xbox 360 is teaming up with Old Spice to bring the first Rewards Challenge to Xbox Live. Gamers will be charged with increasing their gamerscore by 1,500 between February 12 and April 12, 2007. That’s 60 days to bring your overall gamerscore up by 1,500 for the chance to earn a bounty of rewards. In order to participate, you need to have a valid Windows Live™ ID with your Xbox LIVE® gamercard linked, be a legal resident of the 50 United States and District of Columbia (expect future challenges to be global in scope) and at least thirteen years-old.

Reward Package Qualifications

Level 1 (Gamers who have an annual gamerscore between 0-4,999 at time of entry): Game Picture, Dashboard theme, Contra for Xbox LIVE Arcade

Level 2 (5,000-9,999 annual gamerscore): Level 1 Package, 100 Microsoft Points and a contest T-shirt

Level 3 (10,000+ annual gamerscore): Level 1 Package, 200 Microsoft Points, contest T-shirt and Fusion Frenzy 2

In addition, Old Spice will give Level 1 and 2 the gift of experience by upgrading their Rewards Level for 2007.

Think you can do it? With more than $500,000 in total rewards, such as Microsoft Points and Xbox 360 games, it is time to tackle those unbeaten games and start unlocking Achievements, because this Spring the rewards go beyond just having an impressive gamerscore.

Be sure to log on to www.xbox.com/rewards on February 12 to sign up for participation. Reward quantities are limited so gamers who reach the set goal will be awarded on a first come, first served basis only.