|
|
ATI's H.264 video decoder chosen by Microsoft for Xbox 360 HD DVD player |
|
ATI's H.264 video decoder chosen by Microsoft for Xbox 360 HD DVD player |
ATI Technologies today announced that Microsoft Corp. has chosen ATI's H.264 decoder for the Xbox 360 HD DVD player, bringing users sharper, more true-to-life visuals and smoother playback of high-definition content. HD DVDs encoded using one of three approved codecs deliver up to six times the resolution of traditional DVDs all on a single disc. Built on ATI's Avivo technology, the decoder used for the Xbox 360 HD DVD player brings to bear ATI's considerable multimedia know-how to ensure gamers, home theatre buffs, and casual viewers alike get a more perfect picture from the H.264 format.
"The Xbox 360 gives consumers access to a world of high-definition games and video content through Xbox Live Marketplace. With the new Xbox 360 HD DVD player using ATI's decoder technology, we're giving consumers the choice to playback the latest in high-definition movies," said Todd Holmdahl, corporate vice president of Xbox 360 hardware development. "HD DVD brings new meaning to the term home theater. When people see the visual clarity and realism that Microsoft and ATI are delivering through the Xbox 360 this holiday, they will be blown away."
To enable the smoothest H.264 video playback possible, the ATI decoder technology makes use of the Xbox 360's graphics processing unit (GPU) to accelerate video processing. The unified shader design of the GPU enables high-end processing techniques such as comb filtering and automatic gain control to ensure that video artifacts such as blockiness or color bands don't disrupt playback.
"With the Xbox 360 HD DVD player, Microsoft and ATI are pushing the boundaries of high-definition multimedia content," said Rick Bergman, senior vice president and general manager, PC Business Unit, ATI. "The decoder technology used in the new drive provides high fidelity visuals unlike anything ever seen before. This is another example of the close cooperation between our two companies, and the commitment we both share to delivering the most immersive experience possible for audiences around the world."
| |
|
|
|
Related Stories |
|
|
Most Popular |
|
|
|
Rate this Article |
|
| | |
| Xbox Download Stats | | | Site Statistics
| |
HQ Online Statistics Members: 3 | Guests: 1,077 | Xbox Live Tags: 4,376
| | | |
Forums Active Users: 573
| Your Account Active Users: 157
| News Active Users: 102
| Profile Active Users: 39
| Xbox Games Active Users: 37
| Home Active Users: 32
| Downloads Active Users: 31
| Private Messages Active Users: 27
| Xbox Homebrew Active Users: 26
| Xbox Tutorials Active Users: 11
|
| View More Detailed Statistics |
| Popular Xbox Games | |
NBA Ballers Phenom Page Views: 1,030 NBA Ballers: Phenom is the sequel to NBA Ballers, which featured Stephon Marbury and Chauncey Billups. In Phenom, The main story is based on the friendship between the player and Hot Sauce. Celebritie.. | | More Xbox Games | | HQ Network Affiliates | |
| Xbox-Hq.Com - Archived News | |
| Monday, April 15 | | INDIE Live Expo Reveals First 2024 Showcase, published by: BigJ | Page Views: 21 | Comments: 0 |
Friday, April 12 | | Build Your Empire: 'Rise of Industry 2' Comin published by: BigJ | Page Views: 35 | Comments: 0 |
Thursday, April 11 | | Perennial Order is set to bloom on Xbox Serie published by: BigJ | Page Views: 27 | Comments: 0 |
| Metro Simulator 2 is coming soon for Xbox and published by: BigJ | Page Views: 30 | Comments: 0 |
Wednesday, April 10 | | Terminator: Survivors announced for Xbox Seri published by: BigJ | Page Views: 46 | Comments: 0 |
Tuesday, April 09 | | TMNT: Wrath of the Mutants Hits XBOX, PlaySta published by: BigJ | Page Views: 34 | Comments: 0 |
| devcom announces new venue, call for speakers published by: BigJ | Page Views: 48 | Comments: 0 |
Monday, April 08 | | Space Invaders Deck Commander - The Board Gam published by: BigJ | Page Views: 47 | Comments: 0 |
| Demolish & Build 3 is coming to Xbox, PlaySta published by: BigJ | Page Views: 47 | Comments: 0 |
Tuesday, March 26 | | Rugrats: Adventures in Gameland coming soon f published by: BigJ | Page Views: 56 | Comments: 0 |
Monday, March 25 | | Sci-fi adventure 'Sky of Tides' announced for published by: BigJ | Page Views: 71 | Comments: 0 |
Friday, March 22 | | Planet Zoo: Console Edition arrives on March published by: BigJ | Page Views: 91 | Comments: 0 |
Thursday, March 21 | | Taxi Life: A City Driving Simulator Out Now o published by: BigJ | Page Views: 73 | Comments: 0 |
| Terra Memoria is set to launch on Xbox Series published by: BigJ | Page Views: 80 | Comments: 0 |
Wednesday, March 20 | | MLB The Show 24 launches on Xbox Game Pass published by: BigJ | Page Views: 89 | Comments: 0 |
Tuesday, March 19 | | Discover the Sound of Life in The Lullaby of published by: BigJ | Page Views: 95 | Comments: 0 |
Monday, March 18 | | FLIPGO: A portable dual monitor that you can published by: BigJ | Page Views: 125 | Comments: 0 |
Thursday, March 14 | | Highwater launches this week on Xbox X|S, XB1 published by: BigJ | Page Views: 102 | Comments: 0 |
| JSAUX’S Black MODCASE for the ROG Ally Is Ava published by: BigJ | Page Views: 110 | Comments: 0 |
Wednesday, March 13 | | Paper Ghost Stories: Third Eye Open coming to published by: BigJ | Page Views: 94 | Comments: 0 |
Tuesday, March 12 | | Night Slashers: Remake confirmed for XBOX, Pl published by: BigJ | Page Views: 115 | Comments: 0 |
| RuneScape developer Jagex joins CVC Capital P published by: BigJ | Page Views: 116 | Comments: 0 |
Monday, March 11 | | Dark JRPG Graphic Adventure 'Neon Blood' debu published by: BigJ | Page Views: 109 | Comments: 0 |
Friday, March 08 | | WWII-based strategy epic Classified: France ' published by: BigJ | Page Views: 129 | Comments: 0 |
| Sonic X Shadow Generations hits Xbox One, Xbo published by: BigJ | Page Views: 129 | Comments: 0 |
Thursday, March 07 | | Explore the World of Ink Painting in Realm of published by: BigJ | Page Views: 97 | Comments: 0 |
Wednesday, March 06 | | Barton Lynch Pro Surfing Update v1.07 is LIVE published by: BigJ | Page Views: 96 | Comments: 0 |
| FALLEN LEAF Teams Up with STUDIOS EXTRAORDINA published by: BigJ | Page Views: 114 | Comments: 0 |
Tuesday, March 05 | | Goons: Legends & Mayhem: Meet the Cat Goon an published by: BigJ | Page Views: 100 | Comments: 0 |
Monday, March 04 | | Hauntii hits Xbox Game Pass for console and P published by: BigJ | Page Views: 127 | Comments: 0 |
| REVEIL launches this week on Xbox Series, PS5 published by: BigJ | Page Views: 112 | Comments: 0 |
Friday, March 01 | | Dark Atlas: Infernum launching on Xbox, PlayS published by: BigJ | Page Views: 135 | Comments: 0 |
| Towerful Defense: A Rogue TD confirmed for XB published by: BigJ | Page Views: 113 | Comments: 0 |
Thursday, February 29 | | The House of Tesla announced for Consoles, iO published by: BigJ | Page Views: 94 | Comments: 0 |
Wednesday, February 28 | | Martha Is Dead: The Terrifying Game That's Ge published by: BigJ | Page Views: 114 | Comments: 0 |
Tuesday, February 27 | | WWE 2K24 launches in March for Xbox X|S, Xbox published by: BigJ | Page Views: 146 | Comments: 0 |
| Hex Gambit: Respawned hits Xbox X|S, XB1, PS4 published by: BigJ | Page Views: 111 | Comments: 0 |
| Manic Mechanics lands in March on Xbox One, X published by: BigJ | Page Views: 162 | Comments: 0 |
Monday, February 26 | | Realm of Ink's Developer Walkthrough Reveals published by: BigJ | Page Views: 156 | Comments: 0 |
| Legion Go Gets a New Storage Bag from JSAUX published by: BigJ | Page Views: 141 | Comments: 0 |
News Archive
| |
|
|