Xbox Developer taps into billion dollar fitness craze.
Date: Monday, June 07 @ 00:39:09 UTC
Topic: Xbox Gaming
We're the first to admit that we're not developers, however, we do know what sells when it comes to video games, Fast cars, hot chicks, movie stars, monsters, bad-ass bad dudes and gameplay pretty much sums up most games (except the sims - that breaks all the rules). With this in mind, we're kinda surprised that anyone would think the Yourself!Fitness game is going to sell anything more than a handful...
Yourself!Fitness, a video game under development for Xbox is a new title, aimed at women and features a computer-generated personal trainer who guides users through a customized set of exercises and diets.
The creators of Yourself!Fitness at ResponDesign, a game developer based in Portland, Oregon, think that their new title is a natural successor to exercise videos and DVDs, which continue to sell more than 30 million units a year, said the company's co-founder, Ted Spooner.
"This is the next evolution in the fitness video industry," Spooner said. "Women already participate in 60 percent of the sales of game consoles. This is a way to get women to use the console that is already in their home."
The preium priced title was developed for Xbox because Spooner had a long relationship with Microsoft from his work at Corillion, a company he founded that supplies online banking software to half of the banking Web sites in the United States.
After the game's release this fall, the company expects to make a Sony Playstation version available at the end of the year, and to sell an Xbox Live version in 2005 that will let participants use a wireless headset to talk to each other during the game.
"Users will be able to create an online community to discuss each other's accomplishments and chat while working out," Spooner said. Company executives expect the game, which cost millions to develop, to sell several hundred thousand units. Assuming that happens, ResponDesign is ready to create spinoff titles focusing on Pilates and Yoga. "We're creating games that are good for you," Spooner said.
Source:Xbox365
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