Sales Guesstimates For Consoles In 2009-10
Date: Monday, January 26 @ 10:54:47 UTC
Topic: Off Topic
With no sure fire way to say what the sale of consoles will be we look at guys like analyst Doug Creutz for an idea of what might be going on and his guess is as good as ours and i feel he might be on to something with the numbers he put out so lets have a look.
The Edge report reads as follows: The PS3 has fallen short with hardcore gamers and will lose further market share in 2009, according to investment firm Cowen and Company.
On Friday, analyst Doug Creutz lowered his 2009 U.S. PS3 sales estimates to 4 million units, 2.25 million less than previous estimates. He also cut 2010 estimates to 4.5 million units, a decrease of 2 million.
Creutz wrote in a research note that "disappointing" 2008 PS3 sales were the impetus behind the cuts. "Following another year in which PS3 unit sales lagged behind the Wii and Xbox 360, it is now clear that Sony has failed to establish the PS3 as the console of choice among hardcore gamers this cycle," he wrote.
"Although there appears to be a reasonably robust slate of games for the PlayStation 3 this year, Sony continues to lack a clear 'must-own' title that will drive sales, while its platform continues to be the most expensive in the market in the midst of a consumer slowdown.
"Meanwhile, highly publicized platform initiatives such as Home have failed to get off the ground."
In 2008, PS3 sold just over 3.5 million units in the U.S., short of Cowen's projection of 4.75 million.
Xbox 360 achieved sales of 4.74 million last year, beating the firm's estimate of 4 million. Creutz made only small adjustments to Xbox 360's sales estimates, and expects Microsoft's console to decrease in the coming years, falling to 4.25 million units in 2009 and 4 million in 2010.
"We believe that the Xbox 360 is likely to widen its sales lead over the PS3 in 2009," he wrote.
The firm shifted PS3's lost share to the Nintendo Wii, which is in a class of its own, sales-wise. Cowen raised its 2009 sales projections for the console from 6 million to 8 million, and 2010 estimates from 4 million to 6 million.
The motion-enabled machine sold over 10 million units in 2008, beating Cowen's 2008 U.S. sales forecast of 9 million.
"Nintendo ... seems to have ironed out supply constraint kinks that held back sales in previous years," Creutz stated.
Including console, PC and handhelds, Cowen expects total game software retail sales to hit $12.55 billion in 2009, and $13.43 billion in 2010.
News-Source: edge-online.com
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