NCsoft Vouches for In-Game Ads
Date: Friday, October 26 @ 09:30:59 UTC
Topic: Xbox Live
MMO house NCsoft is adding a new revenue stream to its free titles in a deal with in-game ad firm Double Fusion.
Free-to-play/download MMOs Exteel and Dungeon Runners will be getting in-game and “around game” advertising, as an increasing amount of online game companies enter the “free” model fray.
While the two NCsoft games are free for anyone with an Internet connection, the game maker also offers low-cost subscriptions and virtual item sales, which will supplement in-game ad revenues.
NCsoft VP of sales and marketing Dorothy Ferguson said in a statement, “As a publisher of MMO games, the community is of the utmost importance to us. We are constantly looking for more ways to grow the community for these titles and give them what they deserve—great gaming experiences supported by advertising that doesn’t detract from gameplay.”
Dungeon Runners in a tongue-in-cheek MMORPG from NCsoft, while Exteel is a futuristic mech shooter.
News-Source: Next-Gen
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