MS Denies 360 Price Drop
Date: Thursday, July 27 @ 17:35:30 UTC
Topic: Xbox 360
Rumours have swirled out of the Taiwanese OEM market this morning that Microsoft is planning a huge $100 price drop on the Xbox 360 this Christmas, as a direct response to the launch of Sony's PlayStation 3.
Microsoft Taiwan has apparently moved swiftly to scotch the rumours, with spokeswoman Freda Lee saying "We do not have plans to lower the price of the Xbox 360 before the end of the year." However, seasoned MS watchers should be taking both sides' statements with more than a pinch of salt. On the one hand, the OEM rumours would seem to be just that - rumours - as there's no way the Redmond giant would commit to any definitive price drop this early in the piece.
Yet on the other hand, MS Taiwan 'protests too much we think' to misquote the bard. It's more than conceivable, indeed some would say extremely likely, that MS will drop its Xbox 360 price in response to the Sony launch, especially in eastern markets where the 360 has failed to make significant inroads into the games-playing public's affections.
News-Source: www.computerandvideogames.com
|
|