Xbox 360 to Shed Hardcore Gaming Image
Date: Sunday, April 23 @ 21:13:20 UTC
Topic: Xbox 360


Xbox 360 owners can expect more family friendly titles and peripheral-based games as Microsoft aims to take its console into new gaming markets, Microsoft Game Studios (MGS) general manager Shane Kim says.

"The positioning of the platform is very different now. We were so paranoid that people knew the Xbox was a hardcore gaming machine in the first generation that we really alienated, or closed off, a lot of our opportunity. If you've seen the brand ads now for 360 it's completely different -- it's much more approachable," Kim said.
While he's happy for the Xbox to lose some of its hardcore image, Kim says Microsoft is confident the moves into a broader audience won't alienate its traditional audience.
"I don't think we want to lose the relationship with hardcore gaming -- I don't think that will happen. I think we can do this without losing the hardcore gamer," he said.

"There's a lot of focus on that (peripherals). That clearly was an area we didn't do very much with in the first generation of Xbox -- but that's changing. Certainly we see the success of what Sony had with EyeToy and a bunch of others, particularly in markets outside of the US," he said.

News-Source: http://www.cnet.com.au





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