DivX, Inc. today (Sep 2, 2005) announced the launch of their DivX Ultra Certification program, which aims to bring consumers a fully interactive, cutting edge digital media experience by enabling next generation consumer electronics devices to support the advanced features of the DivX Media Format. Key elements of the DivX Media Format include interactive video menus, chapter points, multiple subtitles and alternate audio tracks. The first devices with the DivX Ultra Certified logo are expected to be in stores later this year.