SPOnG is now pretty much certain that the finalized name for the Xbox 2 is actually Xbox 360, with one of our staff infiltrating a top-tier focus group held by Microsoft for its new Xbox last night.

The study, held in London’s Soho, saw a mixture of male and female gamers and Xbox owners presented with a series of prospective marketing campaigns for the Xbox 360. The three lead contenders to be offered by the best in media and marketing to date are - somewhat depressingly - Xbox 360: Amplify Yourself!; Xbox 360: You're Next!; and Xbox 360: Shine! Really, that’s what they’re working with right now. The tagline for Xbox Live is another Nadbaggian example of consumer lifestyle marketing at its most generic. Xbox Live: Ménage a Billions.