Taking a new approach to marketing in Japan, a market where the Xbox has long struggled to gain a foothold, Microsoft is using a homegrown manga character to promote its the console. The company announced today that it will use the manga character Game Center Arashi as its marketing mascot for Xbox Live Arcade, the site dedicated to arcade titles available on the Xbox. The site will undergo some changes next month, after which Game Center Arashi will appear on the site. Arashi will also be appearing in magazine ads and in-store advertisements for Xbox Live Arcade games.