Cinefour theaters claim to have started a new trend in video gaming when film theater managers took four video projectors, set one up in each of four Utah theaters with a Microsoft XBox video game system connected to it, and then let the 16 teams battle it out on the game 'Halo' until the wee hours of the next morning.

"Tonight blew our minds," theater co-owner Calvin Timothy said afterward. "We're definitely going to keep doing this."

They’re even charging teams $60 to play and spectators $3 bucks a pop just to watch.