1UP.com, Ziff Davis Media Game
Group's online home for gamers, today announced that it is giving away an Xbox
360 every day through November 2005. 2K Sports is sponsoring the giveaway and
including several of their hottest new games with the prize package. All members of 1UP.com are eligible to win, and anyone can become a member of 1UP.com for free. A new winner will be chosen each day by random drawing.

1UP.com features exclusive editorial content about the launch of Microsoft's Xbox 360 and its competitors, Sony's PlayStation 3 and the
Nintendo Revolution. The site provides the web's most in-depth and authoritative coverage of the next-generation of video games and consoles,
including video interviews with developers, video podcasts of the hands-on Nintendo Revolution controller experience, downloadable videos of next-gen games such as Activision's Call of Duty 2 and Sega's Condemned, and "cover stories" that each span a full week of editorial coverage on a single subject.
Sister publications Computer Gaming World, Official U.S. PlayStation Magazine,
and Electronic Gaming Monthly frequently tie their stories to 1UP.com and are featured in their own sections of the site.
1UP.com is unique among the major gaming websites in that it combines its editorial coverage with extensive social networking and blogging capabilities:
members can post responses to every review, and they can visit the editors'
homepages and contact them directly. Next-gen game developers, such as Cliff Bleszinski with Epic's Gears of War, also blog and correspond with 1UP.com members as they build their games. 1UP.com members have built over 100 social
clubs focused on the Xbox 360, the largest of which has almost 1500 members.
"We're proud to have such a large and enthusiastic audience on 1UP.com blogging and messaging each other about all of the new consoles and games, particularly the hotly anticipated Xbox 360," said Sam Kennedy, Editor-in-Chief of 1UP.com. "Everyone is excited about the next-gen gaming systems, and now with 2K Sports' help, we can fulfill a number of 1UP.com members' wishes by giving them a dream opportunity to win a full-featured Xbox 360 when the system launches."
1UP.com is giving away 30 Microsoft Xbox 360 systems, each valued at $399.99 MSRP. Sponsor 2K Sports is adding two of its next-gen Xbox 360 titles, NBA 2K6 and NHL 2K6, to each prize package.
"We're thrilled to be partnering with 1UP.com to generate buzz for NBA 2K6 and NHL 2K6, two of our most exciting upcoming titles," said Erik Whiteford, vice president of marketing for 2K Sports. "Running a contest on 1UP.com is the perfect way to engage the most enthusiastic gamers with our brands. The site's social networking capabilities encourage our prospective customers to blog about our games, recruit more 2K Sports fans, and expand our brand reach right before the holidays."
The Xbox 360 is the first of the major next-generation consoles to launch, available in the U.S. on Nov. 22, 2005. The system features cutting-edge high-definition gaming graphics and sound with networked gaming capabilities.
It is compatible with a wide array of multimedia devices, including the Sony PSP and the Apple iPod, and supports video phone conferencing, photo slideshows, MP3 playback, and DVD movie viewing.
Gamers can enter the giveaway by registering for free on 1UP.com and signing up for the sweepstakes via http://Xbox360.1UP.com/. The giveaway begins on November 1, 2005 at 12:00am PST and ends on November 30, 2005 at
11:59 pm PST.